Valley Sanitary District, California
Ardurra provided communication and community outreach services for the Valley Sanitary District (VSD), enhancing public awareness of the district's essential wastewater management role while fostering meaningful connections with residents, businesses, and local organizations. The strategic outreach campaign highlighted VSD's services, capital projects, and long-term vision through multi-platform digital engagement and the development of educational content.
The team implemented diverse communication tactics, including social media management across Instagram, Facebook, and LinkedIn platforms, to create branded content that showcased achievements and community events. Comprehensive educational materials included bilingual newsletters, fact sheets, brochures, and video content explaining capital projects and operational milestones while expanding accessibility and stakeholder engagement.
Key Communication Achievements:
Launched a comprehensive social media presence, managing Instagram, Facebook, and LinkedIn accounts with branded posts, photos, and stories, fostering community connection
Developed educational content portfolio including video production, bilingual newsletters, fact sheets, and brochures explaining capital projects and milestones
Created centennial branding package with refreshed logo honoring VSD's 100-year service history while positioning agency for future growth
Achieved measurable engagement results with Instagram, reaching 4,000+ accounts in the first year, and expanded bilingual content accessibility
Delivered consistent messaging strategy highlighting VSD services, projects, and long-term vision across multiple communication channels
Enhanced stakeholder engagement through informative newsletters and educational materials, keeping the community informed about wastewater management operations
Established brand recognition through centennial logo and branding campaign celebrated by employees, board members, and community partners
The communication strategy earned VSD a 2025 CAPIO Award for Centennial Logo Rebrand & Rollout, recognizing the district's effective brand transformation and innovative outreach excellence. The approach demonstrates VSD's commitment to transparency, community engagement, and operational excellence while establishing new standards for utility communication and public awareness.