CIP & Comprehensive Communications

Ardurra provided comprehensive communications and public outreach services for Ross Valley Sanitary District (RVSD) in Marin County, developing strategic communication programs that educate customers about wastewater services while supporting the agency's Capital Improvement Program and environmental protection goals. The long-term partnership, spanning over seven years, demonstrates a sustained commitment to community engagement and public health protection.

The team's foundational work included conducting the "360 for RVSD" community survey to assess stakeholder awareness, understanding of RVSD services, and community concerns. The survey results informed the development of a strategic communication plan, featuring targeted goals, messages, strategies, and tactics that continue to guide ongoing outreach efforts.

Key Service Highlights:

• Developed strategic communication plan based on comprehensive community survey results, assessing stakeholder awareness and concerns

• Manages all CIP project communications, ensuring community awareness of ongoing infrastructure improvements and construction activities

• Creates diverse collateral materials, including monthly GM Bulletin newsletter, sewer rate information, and smoke testing resources

• Coordinates comprehensive outreach tactics spanning media relations, special events, print advertising, and door-to-door notifications

• Provides workshop planning and presentations supporting community education and stakeholder engagement initiatives

• Maintains a consistent seven-year partnership, demonstrating a long-term commitment to communication excellence

• Supports environmental protection goals through education, reducing sewer overflow risks, and protecting public health

The successful communication program enhances RVSD's community presence while educating residents about critical wastewater infrastructure and environmental protection efforts. Ongoing strategic outreach initiatives continue supporting the district's mission of protecting public health and the environment through effective communication and community engagement.